Key case study · Silicon Valley Insider (SVIN) x Maybach Foundation
Turning a Maybach Foundation panel into SVIN's booking funnel
Keith Koo, host of Silicon Valley Insider, moderated the Maybach Foundation panel at the Foundation's private luncheon during the Pebble Beach Concours d'Elegance on August 20, 2022. Keith has been a client of Henry Finn's studio for six to seven years, since before it became Unicorn Studios. Unicorn manages the case study and funnel work built around that event.
The event
The Maybach Foundation hosted an invitation-only luncheon at the Mercedes-Benz Star Lounge, with Mercedes-Benz and the Maybach brand, on the theme of luxury and giving back. Keith moderated the panel discussion on innovation, philanthropy and giving back. The panelists were Daniel Lescow (Head of Mercedes-Maybach), Dimitris Psillakis (CEO, Mercedes-Benz USA), Ulrich Schmid-Maybach (President and Founder, Maybach Foundation), Martin Cordsmeier (Founder, Millionways) and Rose W. Vitale (Managing Partner and Founder, FundHER World Capital).
The Foundation's own recap: "The Maybach Foundation Panel Discussion was very inspiring and engaging guided by Keith Koo as our panel moderator." (maybach.org, Sept 8, 2022)
What Unicorn Studios did
- Wrote the Maybach Asset Deployment Plan (v3.0, August 2026): an inventory of the event photos and recap, an enhancement workflow, specs for each surface (keithkoo.com hero, speaker one-sheet, sponsor deck, LinkedIn and speaker reel), and rights and accuracy checks before anything goes live.
- Built the hire-Keith funnel on the SVIN website in September 2026: a Maybach case study page, supporting photos and a gated Maybach PDF that collects contact details from event organizers.
- Made the panel the opening proof point in SVIN's sponsor and speaker outreach templates, with the Foundation's recap line as the closer.
- Got Keith's sign-off in September 2026 to use the Maybach image and quote across his hubs, one-sheet, outbound and bureau materials.
Why it works as a funnel
Event organizers and speaker bureaus book moderators they can picture on their own stage. A dated, publicly documented panel with the heads of Mercedes-Maybach and Mercedes-Benz USA answers that question before the first call. The funnel puts that proof on every surface an organizer sees, then routes their inquiry to Keith.
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